Kirshenbaum Bond Senecal & Partners in New York has skin in the game. According to Stuart Elliott of The New York Times, the agency is introducing a stock fund that contains shares from K.B.S.&.P. clients. The index is intended to track the performance in the stock market of shares of companies that are publicly traded and clients of the agency. Eighteen of its more than 30 clients have stock that is traded on …
Spotlight On NW Creative: Blue Collar Interactive
Blue Collar Interactive in Hood River, OR has come up with a unique way of introducing themselves to potential clients and the greater business community. Via its "Open House" concept, Blue Collar is offering one local company the chance to receive $20,000 in creative services for free. The package will be awarded to the most-deserving company based on their core values, commitment to community and any hardships …
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For A Small Retainer, You Can Have Lab Rats Chew On Your Marcom Problems
Richmond Times-Dispatch is reporting on a new business model for Work Labs, the agency led by Cabell Harris. The article describes Work Labs' compensation model and their outsourced talent pool. Harris will ask clients to pay his agency a small retainer each quarter. For that retainer, Work Labs will present new marketing ideas to clients each quarter. The client pays only for the ideas it decides to implement, he …
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New Year, New Agency: High Wide & Handsome
Mike Wolfsohn, former ECD of Ignited, (you may remember him from the Zappos RFP brouhaha) is starting the new year with a new shop he's co-founded, High Wide & Handsome. The origin of the name? It's explained on their home page. The first known use of the phrase "high, wide and handsome" appeared in the Bucks County Gazette, November 1881: "Among the many improvements on Market Street, few are so conspicuous as the …
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Happy New Year!
2009 is coming to a close and for many of us in media, marketing and advertising, it's a time to be thankful for our very survival. Cheers to that! No doubt, the stormy economy hurt a lot of our businesses and cost people jobs and income, but it also forced people to rethink some old assumptions and retool for a lean, but prosperous and sustainable future. Personally, I chose to leave the security of my …
Multi-Media Art Installation Or Job Tracker? Both.
It takes vision to see beauty in data typically reserved for a spreadsheet. The technologists in the employ of Crispin Porter & Bogusky have vision. Vision to create interest in what might otherwise be nothing more than mundane housekeeping for the agency. Director of Integrated Production, Dave Rolfe, explains why his team is projecting a real time inventory of all active jobs: ProjectTicker can be filtered by job …
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“Dick Cheney-Loving Tea Bagger” Is Unusual Language for An Agency’s Holiday Greeting
Mother Turns Nigerian Spam Inside Out For Christmas
[via The Denver Egotist] …
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