Agencies and clients are peas in a pod. Right? Uh, not always. Jennifer Modarelli, president of White Horse in Portland, writing on Ad Age says the request for proposal process is messed up. Even though RFPs precede an actual business relationship, they contain an implied transaction: We'll invest heavily in time, brainpower and, yes, emotion to demonstrate how we can move your business forward. Your end of the …
Free Agent Multi-Nation
There's a new agency in town. Correction. There's a new agency in the cloud. image courtesy of blogto.com Cloud Advertising Agents has no silos, no departments and no cubicles. But it has backing! Peter Coish, formerly of president of Draft/Toronto and Wunderman, is leading the venture, and The Hive is an equity partner. Cloud will operate independently from The Hive with separate office locations. However, as part …
Private Space At Work? How 20th Century Can You Get?
The New York Times is running a piece on Grey's new offices and what motivated the move to an open floor plan. Before, most everyone had an office; now there are three in the entire company. And the floor that houses the creative and production departments lacks even cubicle walls. Tor Myhren, the chief creative officer of Grey New York, said the change was essential to foster transparency and collaboration. "Grey …
Continue Reading about Private Space At Work? How 20th Century Can You Get? →
A Sad Toy Story
I believe that small and mid-sized agencies are well-positioned to take advantage of this economy and the need for high-quality and high-touch marketing efforts. So the news that Toy is closing is sad, because it was one of the higher-profile startups of the last few years. Ad Age has more: The agency currently employs 10 full-time staffers and a handful of freelancers and is run by a trio of partners, Anne Bologna, …
Creatives Serving Creatives
Speaking at the Midem music conference in Cannes, producer and hip hop star Pharrell Williams--a man with a well-honed identity--unexpectedly gave the agency business a rousing endorsement. Asked what he would do if he was starting out today, the singer and producer told the …
McGarry Bowen Vs. Mother: A Study In Contrasts
Reading through AdAge this week, which highlights agencies of the year, I noticed an interesting contrast in McGarry Bowen, AdAge's Agency of the Year, and Mother, Creativity Agency of the Year. Here's a bit from the McGarry profile, focusing on great account service as a hallmark of the agency: "He is a class act and consummate professional," said Verizon's exec VP-chief marketing officer, John Stratton, of Mr. …
Continue Reading about McGarry Bowen Vs. Mother: A Study In Contrasts →
Add A-List Agencies To The Long List of A-List Celebs, A-List Bloggers, et al
People like lists. That's the word around the media company water cooler. People especially like lists when they appear on them. For instance, look at the lead to this press release from Weber Shandwick: Weber Shandwick, a leading global public relations firm, was today named to Advertising Age's esteemed Agency "A-List". As the only PR firm to make this year's list, Advertising Age called out the firm as a "PR …
Make A Place For Product Development In Your Portfolio
We all know how clients can up and split. Well, the same is true for new and ambitious groups lodged within an old school New York agency. According to Ad Age, McCann Worldgroup is launching a tech unit called Split to create a new revenue stream for holding company Interpublic Group of Cos. Split is an all-in-one intellectual-property incubator, developer and digital creative shop; the 30-person global staff …
Continue Reading about Make A Place For Product Development In Your Portfolio →
