Matt Van Hoven, who writes Agency Spy for MediaBistro, stirred some shit up today with a post that calls independently-owned agencies "farm teams." In speaking with ad folks from all over, I hear the same thing about agency hiring practices: strong independent shops hire the "best" kids out of school only to lose them a year or so later to bigger teams. This is how it's done in baseball with one major difference: …
In Santiago, Agency Staff Okay But Workplaces Destroyed
The devastating earthquake that struck Chile early Saturday morning destroyed DDB's offices and damaged another Omnicom agency, OMD, as well as Interpublic's Lowe Porta and WPP's Ogilvy and Wunderman. All the damaged agencies are located in the same hard-hit Ciudad Empresarial office park on the outskirts of Santiago that is also home to marketers including Xerox and Shell, as well as CNN. Eduardo Fernandez, …
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Fast Company Shows How Partners + Napier Got…Well, Faster
It doesn't matter whether you work in BDA or a small agency, the fact is that clients are looking for ways their agencies can cut costs. And we can bitch and carp about client procurement departments and reduced budgets until we're blue in the face, but clients themselves are under pressure to cut their own costs, so they spread the pressure around. This month's issue of …
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A Copycat Spot, Or A Copydog Spot. Still Cute As Hell.
So Agency Spy is claiming that the following Pedigree spot is derivative of a music video from a band called Vitalic: I like me some dogs. And slow-motion. So I like this spot. I suspect most dog lovers will, too. But like my Talent Zoo column says, we'll keep seeing similar ideas and techniques used more and more in advertising. The simpler a concept is, the easier it is to replicate -- or the likelier it is to be …
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Producers Say, Hey We Can Do That And We Can Do It Faster And Cheaper
New York-based production company 24DP has become a hybrid advertising agency, providing all the services of a large agency without the overhead. "Careless overspending, creative laziness, and money-throwing-problem-solvers will soon become a thing of the past as we have seen in other industries," says 24DP CEO Brian Cristiano. "We are confident our agency model is truly revolutionary and will become the future of …
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They’re Fired Up In Philly
Quaker City Mercantile is doing work for Silverpeak Apothecary, a medical marijuana dispensary in Aspen. Considering that marijuana is now legal for medical use in 14 different states and generates $1 billion nationwide in revenue a year, execs at QCM had no problem seeing Silverpeak as legitimate clients. Plus, after working with RJ Reynolds for 17 years, they know a thing or two about brand building in the …
Wieden’s Coke Spot Has Been Done Before
[via Tony Marin, who loves "catching advertising hacks in the act."] …
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Soloist Backed By Martin’s Full Orchestra
According to Adweek, creative veteran Jonathan Cranin has taken his yearlong working relationship with The Martin Agency to the next level, by joining the IPG shop's New York office under the aegis of a one-man practice called Cranin@Martin. Cranin said the deal with Martin "gives me the chance to scratch my entrepreneurial itch while still having the opportunity to work on ambitious Martin Agency projects." C@M …
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