So Agency Spy is claiming that the following Pedigree spot is derivative of a music video from a band called Vitalic:
I like me some dogs. And slow-motion. So I like this spot. I suspect most dog lovers will, too.
But like my Talent Zoo column says, we’ll keep seeing similar ideas and techniques used more and more in advertising. The simpler a concept is, the easier it is to replicate — or the likelier it is to be thought up independently by more than one creative team. Something like this pops up every week these days. And this case, the agency in question is TBWA, Toronto.