In Santiago, Agency Staff Okay But Workplaces Destroyed

The devastating earthquake that struck Chile early Saturday morning destroyed DDB’s offices and damaged another Omnicom agency, OMD, as well as Interpublic’s Lowe Porta and WPP’s Ogilvy and Wunderman. All the damaged agencies are located in the same hard-hit Ciudad Empresarial office park on the outskirts of Santiago that is also home to marketers including Xerox and Shell, as well as CNN.
Eduardo Fernandez, president of DDB Chile, told Ad Age, “We don’t have any computers, or any furniture, or any data. But the most important thing is that although we don’t have anything, we have ourselves.”
Saturday’s magnitude-8.8 earthquake happened at 3:30 a.m., no one was at the office, and DDB Chile’s staff of about 100 people are all safe, he said.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.