According to Adweek, creative veteran Jonathan Cranin has taken his yearlong working relationship with The Martin Agency to the next level, by joining the IPG shop’s New York office under the aegis of a one-man practice called [email protected]
Cranin said the deal with Martin “gives me the chance to scratch my entrepreneurial itch while still having the opportunity to work on ambitious Martin Agency projects.”
[email protected] clients can contract for Jonathan’s services either separately or as part of a larger package bundled with Martin services.
This strikes me as a sweet deal for Cranin and an innovative move by Martin. As the agencies look for new structures to support new marketplace realities, I hope to see many more such deals.