Adweek reports that Dentsu's Colby and Partners has added two avocado-promoting clients to its roster--the Hass Avocado Board and the Chilean Avocado Importers Association. The Santa Monica shop already has an eight-year relationship with the California Avocado Commission, an account it retains. It's right and good that Colby could leverage its experience on the thick-skinned fruit to add business without a review. …
Making Simple Complex
I know agencies love to trumpet their proprietary processes until everyone in the room is blue in the face, but this slide from R/GA takes the cake. Learn more about R/GA's process over at Jack Cheng's place. …
Anomaly’s Time Is Free But Their Ideas Are Not
Piers Fawkes of PSFK and IF spoke to Carl Johnson of Anomaly recently. Here's a fraction of what was said. Q. You say Anomaly is not an ad agency - surely that's what all the agencies are saying these days. What sets you apart from the rest? A. Two big things: 1. A true multi disciplined team including design, technology, licensing, NPD, media as well as advertising all under one profit centre. This prevents …
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Crystal Ball With Cream
Ron Huey of Huey+Partners was kind enough to send this print ad for Weather Bug our way. For the record, the ad was completed prior to Katrina and Rita, so there are no bandwagons being jumped on here. Mike Hayes, Director of Marketing at the Germantown, MD internet news and weather site said, "The team at Huey+Partners has an uncanny ability to get under the skin of their client's communication objectives." With …
Clients High On Amersterdam Agencies
International Herald Tribune: Amsterdam is emerging as a plucky player in the global advertising market. Amsterdam-based agencies, particularly small "hot shops" like 180 are snatching multinational clients away from sprawling agency groups based in London or New York. "We've created a sort of mini-UN here," Guy Hayward says of 180, which is based in the house along the Herengracht canal. "We have people from all …
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Great Work Can Save Your Ass
Adweek is running an article revealing just how many agency folk reached out to help Trumpet, a New Orleans agency displaced by Katrina. About half of Trumpet Advertising's staff is operating from space in the Blattner Brunner/SRC offices in Atlanta. Trumpet also received offers of assistance from other agencies. Young & Laramore in Indianapolis offered space; Beber Silverstein in Miami offered financial support; and …
Volkwagen Cruises Over To Crispin
From Adweek: Volkswagen said it has named MDC Partners' Crispin Porter + Bogusky to handle creative chores in the U.S. and Canada. Havas' Arnold here had previously handled the business for the past 10 years. Arnold has done quite a lot of good and memorable work for VW over the years, but as VW sales have been slipping lately, this serves as a potent reminder that no agency-client relationship is ever safe. The …
GSD&M To The Rescue
Brand New Day: Advertising agencies are generally viewed as nothing more than organized, high priced hucksters. But here is what one agency did, quickly, to dispel that stereotype. Austin, Texas shop GSD&M called the Ad Council on Wednesday morning, when the rest of us got the full picture of how awful the situation is, to volunteer to put together radio and television advertisements for the Red Cross. By Thursday …
