According to Lewis Lazare, the marketing communications division of Lowe in Mexico City is being rebranded as Draft Mexico. The operation in Mexico brings Chicago-based Draft's global presence to 40 offices in 26 countries. In other Lazarian news... Berlin Cameron, a relatively young boutique agency, lost the $200 million Samsung account to Leo Burnett. The defection is a huge, potentially fatal blow, coming on the …
You Want Transparency I’ll Show You Transparency
It takes guts to be transparent. Blog eveangelists often cite transparency as a key blog benefit, but they don't say a giant set of cojones is required to operate the thing. Robbin Phillips is a CEO up to the transparency challenge. Here's how she handled a recent flub up. Brains on Fire was given a gift this week. In the form of a hard lesson learned. We let a client and friend down. We didn’t live up to our …
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Gettin’ Busy In London
The New York Times: Rarely does an agency, particularly one with only six offices, have as satisfying a week as the one enjoyed last week by Bartle Bogle Hegarty. First, the agency landed the worldwide creative account for British Airways, wresting it away from M&C Saatchi, which had handled the assignment for a decade. The airline's estimated annual spending on advertising is £60 million, or $106 million. Then, a …
Go Somewhere With Your Agenda
AGENDA INC.™ is looking to hire talented researchers, account planners, strategists, bloggers and videographers for contract work on a range of upcoming projects. Please send information, resumes, including experience and typical day / week rate to work@agendainc.com. …
Trumpet Rising
Adweek: Nearly six weeks after evacuating New Orleans to escape Hurricane Katrina, the Trumpet advertising agency returned to its headquarters at 839 St. Charles Monday with job openings and additional work, the agency said. Trumpet founder Robbie Vitrano and other members of the staff have been working in space donated by Blattner Brunner/SRC in Atlanta. The host agency's co-managing director Frank Compton cleared …
Is Neil French Sexist, Old, Or Just Telling It Like It Is?
Well, I don't have any direct quotes or transcripts, but apparently Neil French had some choice words to say about women creatives at a speech in Toronto last week. Nancy Vonk, Co-CCO of Ogilvy in Toronto and co-author of the new book "Pick Me," had a response, clearly taking exception to Neil's views that women don't belong in the creative department: It’s too easy to discount Neil’s views as those of a man from an …
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Coke Really Does Want To Reinvent Its Advertising
Coke asked for ideas. Now they're about to get some. According to Adweek, Portland-based independent, Wieden + Kennedy has picked up duties on the soft drink giant's flagship brand. Billings are rumored to be in the neighborhood of $200 million. Pio Schunker, vice president of advertising for the Atlanta-based soft drink giant, made the decision to move the flagship brand. W+K already handles Coke's PowerAde brand, …
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And They Won’t Be Driving Away In VWs
Adweek: Havas-owned Arnold will begin laying off staff tomorrow as it prepares to lose its largest account, Volkswagen of America, which last month said it would shift its estimated $400 million account to MDC Partners' Crispin Porter + Bogusky. Sources said the agency would trim between 50 and 80 employees from its Boston headquarters, or 10-15 percent of the staff at that location. VW accounted for about 10 …
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