You Want Transparency I’ll Show You Transparency

It takes guts to be transparent. Blog eveangelists often cite transparency as a key blog benefit, but they don’t say a giant set of cojones is required to operate the thing.
Robbin Phillips is a CEO up to the transparency challenge. Here’s how she handled a recent flub up.

Brains on Fire was given a gift this week. In the form of a hard lesson learned. We let a client and friend down. We didn’t live up to our promise. And now we are picking up the pieces of an valued relationship. As people who understand the power of Word of Mouth and the role it plays in a company’s identity, we also know that negative Word of Mouth is the most powerful virus of all. It spreads quicker.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.