And They Won’t Be Driving Away In VWs

Adweek: Havas-owned Arnold will begin laying off staff tomorrow as it prepares to lose its largest account, Volkswagen of America, which last month said it would shift its estimated $400 million account to MDC Partners’ Crispin Porter + Bogusky.
Sources said the agency would trim between 50 and 80 employees from its Boston headquarters, or 10-15 percent of the staff at that location.
VW accounted for about 10 percent of Arnold’s estimated 2004 overall revenue of $227 million.
In addition, Arnold’s Los Angeles outpost, which opened in April as a branded entertainment unit primarily serving VW, will be shuttered. That office had about five employees, but their fate is unclear.
Arnold is not defending the $40 million-plus Goodyear business, which is currently in play, but is a finalist for the $60 million LensCrafters and $50 million Liberty Mutual accounts.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.