And They Won’t Be Driving Away In VWs

Adweek: Havas-owned Arnold will begin laying off staff tomorrow as it prepares to lose its largest account, Volkswagen of America, which last month said it would shift its estimated $400 million account to MDC Partners’ Crispin Porter + Bogusky.
Sources said the agency would trim between 50 and 80 employees from its Boston headquarters, or 10-15 percent of the staff at that location.
VW accounted for about 10 percent of Arnold’s estimated 2004 overall revenue of $227 million.
In addition, Arnold’s Los Angeles outpost, which opened in April as a branded entertainment unit primarily serving VW, will be shuttered. That office had about five employees, but their fate is unclear.
Arnold is not defending the $40 million-plus Goodyear business, which is currently in play, but is a finalist for the $60 million LensCrafters and $50 million Liberty Mutual accounts.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.