A Major Draft

According to Lewis Lazare, the marketing communications division of Lowe in Mexico City is being rebranded as Draft Mexico. The operation in Mexico brings Chicago-based Draft’s global presence to 40 offices in 26 countries.
In other Lazarian news…
Berlin Cameron, a relatively young boutique agency, lost the $200 million Samsung account to Leo Burnett. The defection is a huge, potentially fatal blow, coming on the heels of the loss of the $150 million Coke Classic advertising account to Wieden + Kennedy in Portland, Ore. The Coke defection forced Berlin Cameron to slash more than a third of its 100-person staff just days ago. Samsung was perhaps the biggest of the agency’s remaining clients.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.