A Major Draft

According to Lewis Lazare, the marketing communications division of Lowe in Mexico City is being rebranded as Draft Mexico. The operation in Mexico brings Chicago-based Draft’s global presence to 40 offices in 26 countries.
In other Lazarian news…
Berlin Cameron, a relatively young boutique agency, lost the $200 million Samsung account to Leo Burnett. The defection is a huge, potentially fatal blow, coming on the heels of the loss of the $150 million Coke Classic advertising account to Wieden + Kennedy in Portland, Ore. The Coke defection forced Berlin Cameron to slash more than a third of its 100-person staff just days ago. Samsung was perhaps the biggest of the agency’s remaining clients.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.