The New York Times: Rarely does an agency, particularly one with only six offices, have as satisfying a week as the one enjoyed last week by Bartle Bogle Hegarty.
First, the agency landed the worldwide creative account for British Airways, wresting it away from M&C Saatchi, which had handled the assignment for a decade. The airline’s estimated annual spending on advertising is £60 million, or $106 million.
Then, a couple of days later, Bartle Bogle gained a bigger prize, the lead role in developing marketing strategy and advertising for several detergents sold by Unilever, with spending estimated at $250 million a year.
In one week, Bartle Bogle, whose clients spend about $1 billion a year on advertising, bolstered its business by around 35 percent. No wonder the agency’s chief operating officer, Simon Sherwood, was in a joking mood.
“All of these people who have had nothing to do around here are going to be getting busy,” Mr. Sherwood said.
