The New York Times: Rarely does an agency, particularly one with only six offices, have as satisfying a week as the one enjoyed last week by Bartle Bogle Hegarty.
First, the agency landed the worldwide creative account for British Airways, wresting it away from M&C Saatchi, which had handled the assignment for a decade. The airline’s estimated annual spending on advertising is £60 million, or $106 million.
Then, a couple of days later, Bartle Bogle gained a bigger prize, the lead role in developing marketing strategy and advertising for several detergents sold by Unilever, with spending estimated at $250 million a year.
In one week, Bartle Bogle, whose clients spend about $1 billion a year on advertising, bolstered its business by around 35 percent. No wonder the agency’s chief operating officer, Simon Sherwood, was in a joking mood.
“All of these people who have had nothing to do around here are going to be getting busy,” Mr. Sherwood said.
Discover more from Adpulp
Subscribe to get the latest posts sent to your email.
