Coke Really Does Want To Reinvent Its Advertising

Coke asked for ideas. Now they’re about to get some.
According to Adweek, Portland-based independent, Wieden + Kennedy has picked up duties on the soft drink giant’s flagship brand. Billings are rumored to be in the neighborhood of $200 million.
Pio Schunker, vice president of advertising for the Atlanta-based soft drink giant, made the decision to move the flagship brand.
W+K already handles Coke’s PowerAde brand, and had produced Coke ads for the 1996 Olympics and the 1998 World Cup.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. In order to both celebrate and critique the industry, I started AdPulp in Chicago in 2004. In 2006, I launched and led an agency content department at BFG. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.