Volkswagen said it has named MDC Partners’ Crispin Porter + Bogusky to handle creative chores in the U.S. and Canada.
Havas’ Arnold here had previously handled the business for the past 10 years.
Arnold has done quite a lot of good and memorable work for VW over the years, but as VW sales have been slipping lately, this serves as a potent reminder that no agency-client relationship is ever safe.
The other thing that’s interesting here is that Arnold & Crispin collaborated for years on the anti-smoking “Truth” campaign, so these two agencies have a history together.
And Crispin has resigned the MINI account due to the account conflict. That’ll be fought over, I’m sure.
how awkward. don’t they share the “truth” work?
how is that account going to work?
My guess is anti-tobacco worries kind of go up in smoke when there’s $345 million on the table.