GSD&M To The Rescue

Brand New Day: Advertising agencies are generally viewed as nothing more than organized, high priced hucksters. But here is what one agency did, quickly, to dispel that stereotype. Austin, Texas shop GSD&M called the Ad Council on Wednesday morning, when the rest of us got the full picture of how awful the situation is, to volunteer to put together radio and television advertisements for the Red Cross.
By Thursday morning, the ads, which featured celebrities such as New Orleans native Aaron Neville, were done. Next, the agency is sending people to Louisiana over the holiday weekend with clothes and supplies for shelters.
As reported by the Austin American Statesman: “The ads show hurricane footage with a series of red minus signs, followed by the words “home,” “electricity,” “food” and “water.” The next frame shows two people hugging, with the sign of the Red Cross and the word “hope,” and a voice-over that says: “Hope is more powerful than a hurricane.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.