I know agencies love to trumpet their proprietary processes until everyone in the room is blue in the face, but this slide from R/GA takes the cake.
Learn more about R/GA’s process over at Jack Cheng’s place.
About David Burn
Co-founder, editor, and publisher of Adpulp.com. David wrote his first ad for a local political candidate when he was 17 years old. She won her race and the advertising hook was set early. Today, David is a brand messaging specialist working with positive companies, campaigns, and causes in Austin, Texas.