I know agencies love to trumpet their proprietary processes until everyone in the room is blue in the face, but this slide from R/GA takes the cake.
Learn more about R/GA’s process over at Jack Cheng’s place.
About David Burn
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.