Anomaly’s Time Is Free But Their Ideas Are Not

Piers Fawkes of PSFK and IF spoke to Carl Johnson of Anomaly recently. Here’s a fraction of what was said.
Q. You say Anomaly is not an ad agency – surely that’s what all the agencies are saying these days. What sets you apart from the rest?
A. Two big things:
1. A true multi disciplined team including design, technology, licensing, NPD, media as well as advertising all under one profit centre. This prevents recommendations being corrupted by the almighty dollar as we have no vested interest in what the answer is for a client.
As they say, ‘To a man with a hammer every problem is a nail’.
2. A different business model: value pricing and the ownership of intellectual property. We don’t sell time. Ever. We believe in the power and value of ideas.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.