Agencies

From Ad Age: Houston is the fourth-largest city in the U.S., with the Census Bureau pegging its population at slightly over 2 million. But it’s the 18th largest ad market, much to the dismay of local marketing executives. “We’ve taken a major hit,” Lou Congelio, president of Stan & Lou Advertising, told his local brethren at a Houston Advertising Federation luncheon last week. “McCann is gone. Ogilvy is gone. BBDO …

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From Adweek: Rawle Murdy has been hired by SunTrust Banks to help the company promote its expansion into the Charleston, S.C., market, the shop said. SunTrust has announced plans to open seven branches in the area in April and several more during the next 12 months. The independent Charleston shop will coordinate events and sponsorships for the Atlanta-based bank in addition to community and public relations. WPP …

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I don't know how much entry fees are at the Tampa ADDYS, but local Tampa agency Pyper Paul & Kenney hauled in 127 ADDYS this year. Someone must've sold a boat or two to pay for all those entries, but nevertheless, congrats to the folks there. That's a sweep and a half. PP+K's honors included 63 gold, 55 silver and seven of the 13 Best of the Bay awards, the judges' prize for copywriting and overall best of show. The …

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From Lewis Lazare: Macy's department store chain, a division of Federated Department Stores, has completed a national media-buying agency review and named Starcom USA/Chicago, as the retailer's first national planning and buying agency, effective immediately. Starcom's assignment includes more than $200 million a year in media planning and buying for Macy's television, radio, print, out-of-home and Internet …

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Rishad Tobaccowala's star, already bright, is rising even higher. Publicis Groupe today announced the launch of Denuo, a major new strategic initiative designed to anticipate and exploit the rapidly changing digital, interactive and mobile communication environment. Denuo is not based on any pre-existing industry model. Denuo’s model rests on three pillars, and will function simultaneously as a strategic consultant, …

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Wieden + Kennedy/London seems surprised to find their work for sale on eBay. The Impossible Making of the Impossible Dream TV Campaign This DVD is an official press release from Honda and provides an insight into the recent "Impossible Dream" Honda TV advertisement campaign's production, so you can learn more about the brief, what happened behind the scenes, the featured products and examples of how Honda generators …

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Spike Jones at Brains On Fire recently wrote about the Master/Slave relationship. He believes too many creative firms find themselves beholden to it. If an equal relationship and rules of engagement aren’t put in place from the beginning, then the client thinks that they can tweak umpteen-million times or call to have you place an ad the day it’s due. And it’s not their fault. It’s yours. Rock on with your bad self, …

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Adweek: Procter & Gamble has shifted global creative duties on its Old Spice brand to independent Wieden + Kennedy from Publicis Groupe's Saatchi & Saatchi after a pitch, the company confirmed. P&G spends about $80 million on Old Spice in the U.S. alone, according to Nielsen Monitor-Plus. "We're always seeking best-in-class agencies to bring expertise and creative energy to our brands," said Paolo deCesare, …

Continue Reading about Wieden And P&G Look To Raise The Bar On Packaged Goods Advertising →