Goodwill Industries of San Antonio is having an exceptional spring, thanks to a new ad campaign from San Antonio-based BradfordLawton. The non-profit group is enjoying a 29% jump in its number of donors in April and its second highest revenue increase ever. “BradfordLawton is a crucial member of our team,” said Rebecca Helterbrand, Goodwill Industries of San Antonio Vice President of Marketing and …
Biodiversity Is Better
The beautiful Cerrado in Brazil is one of the world's great ecosystems - holding 5% of life on Earth. But right now it's disappearing fast due in large part to rapidly increasing soya production for animal feed. Neo Creative in the U.K. is helping World Wildlife Fund save the Cerrado with this new film, created entirely by hands with South American magician El Mago Serpico, New Zealand director, Kirk Hendry …
Landor’s Got IAVA’s Back
Iraq and Afghanistan Veterans of America is the country's first and largest nonprofit, nonpartisan organization for veterans of the wars in Iraq and Afghanistan and has more than 200,000 Member Veterans and civilian supporters nationwide. Its mission is to improve the lives of this country's newest generation of veterans and their families. IAVA came to Landor in late 2010 for a new visual brand identity that …
An Assault On Assault Clips
A new 30-second spot for the Brady Campaign to Prevent Gun Violence, produced by Charged Studios, challenges the phrase “Guns don’t kill people, people do.” Charged worked with Fenton and copywriter Josh Gold on the project. For more information, see BanAssaultClips.com. …
Surprise And Delight
Colle+McVoy is one of my favorite agencies. Their work is consistently excellent and they understand the art of public relations like no one else. I feel particularly well qualified to make that last statement, given that I'm assaulted by blunt PR objects all day long, Monday through Friday. Jen Stack, Director of Corporate Communications at Colle+McVoy, knows better. For one, her team isn't afraid to make …
Tree Huggers Throw Some Punches
"Climate science has basically been at the receiving end of the best-funded, best-organized smear campaign by the wealthiest industry that the Earth has ever known—that's the bottom line." - Professor Michael Mann The factors that ruin our air and drive the Earth's temperature to dangerously high levels are also busy destroying our land and water. Take a look... According to Rainforest Action Network the …
Need Financial Advise? Go To A Pro
Arnold Worldwide’s Washington, DC office is launching the first-ever campaign for the Certified Financial Planner Board of Standards. The integrated campaign, called Let’s Make a Plan, aims to educate people about the importance of financial planning and the significance of the CFP designation when choosing a financial professional. There are currently 62,400 Certified Financial Planners in the U.S. …
We’re Burning Coal Right Now, As We Type And Read And Watch
With the growing popularity of Facebook comes an ever-expanding need for energy. Greenpeace recently called on the talents of Director Daniel Bird and his international production company, Savage, to create a new 30-second spot asking Facebook to "Unfriend Coal." Visual Effects/Animation Company: motion504 According to The Nation, data centers and telecommunication networks—two key components of the “cloud” …
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