Landor’s Got IAVA’s Back

Iraq and Afghanistan Veterans of America is the country’s first and largest nonprofit, nonpartisan organization for veterans of the wars in Iraq and Afghanistan and has more than 200,000 Member Veterans and civilian supporters nationwide. Its mission is to improve the lives of this country’s newest generation of veterans and their families.

IAVA came to Landor in late 2010 for a new visual brand identity that better reflected who they are and what they stand for. Landor’s goal was to create something that captured this new generation of veterans’ unique diversity, energy, and youth.

The new identity is being implemented across all of the organization’s channels, including, beginning today. The new identity will also be featured on Miller High Life’s packaging during the summer months, in support of it “Give a Veteran a Piece of the High Life” program.

IAVA Founder and Executive Director Paul Rieckhoff, said, “As the nation moves to close the chapter on these wars, we are more committed than ever to keeping the veterans’ movement at the center of the national dialogue so all veterans and military families get the care and support they deserve. Landor has been an incredible partner in this endeavor.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.