Biodiversity Is Better

The beautiful Cerrado in Brazil is one of the world’s great ecosystems – holding 5% of life on Earth. But right now it’s disappearing fast due in large part to rapidly increasing soya production for animal feed.

Neo Creative in the U.K. is helping World Wildlife Fund save the Cerrado with this new film, created entirely by hands with South American magician El Mago Serpico, New Zealand director, Kirk Hendry and media production company, Th1ng.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.