Need Financial Advise? Go To A Pro

Arnold Worldwide’s Washington, DC office is launching the first-ever campaign for the Certified Financial Planner Board of Standards.

The integrated campaign, called Let’s Make a Plan, aims to educate people about the importance of financial planning and the significance of the CFP designation when choosing a financial professional.

There are currently 62,400 Certified Financial Planners in the U.S.

Perhaps members of Congress could call a CFP–they could certainly use the help.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.