Hate crime. “It’s not just offensive. It’s an offence.” https://youtu.be/HUgWuo4tlA4 The Home Office today launches its latest campaign, created by M&C Saatchi London, which aims to communicate that targeting someone with verbal, online or physical abuse because of their race, religion, disability, sexual orientation or transgender identity may be a hate crime. The campaign breaks on 31st of …
Frost Bank Believes in the Power of Optimism To Change Lives
Banks are another in a long list of industries going by the wayside, thanks to the unrelenting tide of digital disruption. However, there are always survivors who manage to adapt and thrive. Frost Bank is a Texas financial institution with a century and a half of service under its belt. Can you imagine the number of successful adaptions the bank has made since its founding? Texas, the nation and the economy have …
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SodaStream Imagines A Plastic-Free Ocean
Did you know that SodaStream is the No. 1 sparkling water brand in the world in terms of volume consumption? PepsiCo recently acquired the company for $3.2 Billion. For the company's CEO, reducing the use of plastic bottles is more than a cause, it's a religion. “More than 8 million tons of plastic goes into the ocean every year. This plastic doesn't disappear. It breaks up into tiny particles, floats in the …
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Is It An Experiential Ad for Sustainability, A Summer Home, Or Both?
A company known for its alternative fuels and commitment to sustainability has built a cabin in Finland to showcase its innovation. https://youtu.be/bXrgNBhDLjo The Nolla (= zero) cabin, designed by Finnish designer Robin Falck, is located just outside Helsinki city center, on the Vallisaari island. The cabin has been built from sustainable materials and is designed for a simple lifestyle with minimal to no …
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Nike Just Did It
Dan Wieden and his ad agency are many different things to many different people. As far as I'm concerned, he's the copywriter's copywriter. His game-changing tagline for Nike has always summed up the sports brand in three perfect syllables. Just Do It. The brand mantra is now 30 years old and Nike wants to let its pirate flag fly. Nike wants to be "Nike the disruptor" again. The innovator. The champion. …
Discover the Unsearchable In A National Forest or Grassland
When was the last time you put your device down and asked your children to go outside and play? Did you know that 79 percent of kids wish they could experience more outdoor adventures, yet only 59 percent of parents report regularly or occasionally visiting a forest or park with their family? Being outdoors is known to enhance creativity, improve attention span and increase problem-solving abilities. Despite …
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Forget About “Got Milk?” Got Water Is A Matter of Life and Death
The American West is not a place rich in water. If the people who live in the American West don't learn to curb their water consumption, and quick, water will be a thousand times more valuable than oil ever was. Thankfully, Roy Spence, one of the founders of ad giant GSD&M is working with state officials on a campaign to get Texans to cherish water. GSD&M is partnering with Texas State University’s …
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Jane Raybould Is Angry About Guns, And She’s Bringing The Fight to the GOP
I am from Nebraska. I live in Texas. I have also lived in Utah and South Carolina. Do you see the trend? Because I come from the Corn, I get pissed when the Huskers don't show up to play, and I get pissed when a short-sighted rancher and Trump cheerleader from the Sandhills occupies a U.S. Senate seat. Thankfully, Jane Raybould is working hard to change the political problem and Scott Frost is on the football …
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