Hate crime. “It’s not just offensive. It’s an offence.”
The Home Office today launches its latest campaign, created by M&C Saatchi London, which aims to communicate that targeting someone with verbal, online or physical abuse because of their race, religion, disability, sexual orientation or transgender identity may be a hate crime.
The campaign breaks on 31st of October on VOD, and in display and outdoor across England and Wales from the 5th of November, with media planning handled by Wavemaker and buying by Carat and Manning Gottlieb.
Andy Tighe, Director of Communications at The Home Office said, “It is important to reassure communities that the government is taking hate crime seriously and this innovative campaign will help address the attitudes and beliefs that foster hate crime.”