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Fun With Bob Garfield: “Che Guevara in a Jar”

Ad Age critic Bob Garfield says if you like the above commercial you may be a douche bag. Was this conceived during 'shroom day at McGarryBowen? See, in non-psychedelic reality, Miracle Whip is not a badge of defiance but rather the quintessence of middle-American déclassé, the turquoise pants suit of condiments. To assert the opposite is just a slap at our collective intellects, our collective honor, our collective …

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Our Version of “Location, Location, Location” Is “The Work, The Work, The Work”

Zach Canfield, Director of Talent for Goodby, Silverstein & Partners asked a rhetorical question on Twitter last spring. I don't know many @replies his question generated, but I do know I could help him locate some talent. Talent isn't hiding, it's toiling in the salt mines--a place that doesn't coddle and doesn't reward; hence, the lack of visibility. More recently Adrienne Waldo, writing for Ad Age, asked …

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Here’s A Creative Team Not About To Win A Lion

AdFreak is pointing to an awesome commercial for Cullman Liquidation, made by North Carolina-based comedy duo, Rhett & Link. The two funny men make all sorts of spots under the I Love Local Commercials banner. I Love Local Commercials is a project of MicroBilt, a risk management solutions company for small and medium businesses. I must say, MicroBilt, which is not a "creative" business, sure has a winning strategy …

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Spotlight On NW Creative: Steelhead Advertising

Steelhead Advertising, with offices in Portland and Ashland, OR, tries to live by its "spaw or die" mantra. It's also one of a handful of Oregon shops that belong to the 4As, not that anyone's counting. Here's some copy from the agency's Facebook: Why are you in business? What are you waiting for? Now is the time to give birth. Be fruitful. Multiply. Grow. Create. Spawn or die. Fight upstream against all odds, …

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The Agency Business Is A Circus…The Circus Employs Lion Tamers

People who make ads for a living are sometimes a bit too hot-headed for their own good. Just like engineers, architects, dramatists, Steve Jobs and all the rest who put everything they have into an idea and then work hard to steer it through seemingly endless checkpoints and committees. According to some of the performance reviews and dismissals I've received in my ad career, I can be difficult, aggressive, …

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Want to Navigate The Digital Wilds? Find A Trusty Guide Service.

Shar VanBoskirk, an analyst for Forrester, spent some time in Denver this week with a group of marketing exces that work for Kaiser Permanente, Genesco Retail, Radio Shack, Jones Apparel, and Adidas America. Her big takeaway: That one of the greatest challenges for interactive marketers today is getting support and cooperation from their traditional brand marketing colleagues. Opportunity, please meet Challenge. …

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