Our Version of “Location, Location, Location” Is “The Work, The Work, The Work”

Zach Canfield, Director of Talent for Goodby, Silverstein & Partners asked a rhetorical question on Twitter last spring.
I don’t know many @replies his question generated, but I do know I could help him locate some talent. Talent isn’t hiding, it’s toiling in the salt mines–a place that doesn’t coddle and doesn’t reward; hence, the lack of visibility.
More recently Adrienne Waldo, writing for Ad Age, asked Canfield, “What makes an application stick out among the countless resumes that go across your desk every day?”
He said:

I look at every single thing sent to me. And ultimately it comes down to the work. Wrap it in a golden foil and have 40 virgins hand-deliver it, or just fold it into a paper airplane and fly it through my window onto my desk: Good work is good work.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.