Adpulp
Advertising News and Know-How
A new book might take a bit of the shine off DDB legend, Bill Bernbach (the "B" in DDB). From Ad Age: Twenty-seven years after the death of legendary adman and DDB founder, the agency's former PR director has quietly self-published a 200-page tell-all, Nobody's Perfect: Bill Bernbach and the Golden Age of Advertising, that shatters the image of Mr. Bernbach as masterful copywriter and confident ad titan. In it, Doris …
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These days, it seems everyone has advice to share, and they write a book about it. Especially advice for businesspeople, or leaders, or CEOs, etc. So on the surface, it didn't seem like there would be anything special about Start With The Answer And Other Wisdom For Aspiring Leaders by Bob Seelert. But Seelert is the Worldwide Chairman of Saatchi and Saatchi, so I wanted to see if there was any unique advice for the …
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By David Burn
ART & COPY is a documentary that "reveals the stories behind and the personal odysseys of some of the most influential advertising visionaries of our time." Director Doug Pray speaks to Lee Clow, Dan Wieden, Phyllis K. Robinson, Hal Riney, Cliff Freeman, Mary Wells, Rich Silverstein, Jeff Goodby and George Lois about the creative process and gets their responses down on film. The One Club helped fund the project. The …
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By David Burn
W+K Radio rebroadcast Dan Wieden's speech on diversity to the 4As this morning at 9:30 am PST. Adweek covered the talk, but it's much better to hear it from the man himself. DJ Safi followed the rebroadcast by hosting a live discussion with Cheeraz Gorman on race in advertising. Gorman is a graduate of of Miami Ad School and WK12.5 and a former employee of Burrell Communications in Chicago, a prominent African …
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By David Burn
Best Buy is a company I loathe and will never support. The reason for my attitude is the $190 restocking fee Best Buy levied after I brought a PC back to the store in Lakewood, CO 18 hours after purchase. While Best Buy may have felt justified in that charge, I will never shop there again and I make it a point to to tell everyone I know what a horrible experience I had at Best Buy (seven years ago!). Given these …
By David Burn
Content is on the rise in marcom circles. Just yesterday, I wrote, "I believe content is attractive to customers and prospects precisely because it's not a commercial" in response to Lux Shampoo's long-form ad. But that's not an opinion I share with Sapient Entertainment's new Director of Entertainment and Executive Producer, Jim Houck. Houck doesn't want anything to do with branded content. He wants to …
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By David Burn
By Manhattan standards, West Coast ad men have little style. So, it's nice to see Jeff Goodby pick it up a little for the above editorial spread in Am Ex's Departures Magazine (published for Platinum Card and Centurion members only). According to Adfreak's Tim Nudd, Goodby joins David Droga, Duncan Marshall, Andrew Essex and Ted Royer of Droga5; Gerry Graf of Saatchi & Saatchi; Brad Kay and Marty Cooke of SS+K; and …
By David Burn
Biz Stone doesn't hate advertising. He merely finds the more crass forms of commercialization off putting. The idea of taking money to run traditional banner ads on Twitter.com has always been low on our list of interesting ways to generate revenue. However, facilitating connections between businesses and individuals in meaningful and relevant ways is compelling. We're going to leave the door open for exploration in …
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