Greetings from Paradise, Mt. Rainier National Park. The AdPulp Gang (David and I, with Shawn here in spirit) is here in nearby Ashford celebrating a wonderful occasion--as well as America's Independence Day. Have a great weekend and we'll be back soon. …
Great Ideas, Personality And Passion Is What Sells
Mark Wnek, chairman-chief creative officer of Lowe, New York, claims in Ad Age that he's not a great presenter, but that he has passion for the work and that's what's needed in a creative leader. I have a confession to make: I'm a rotten presenter. When I think about the creative directors whom I most admire, they are all average presenters at best. Where their talents lie is in producing brilliant, effective work …
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Bogusky Wigs Out
Agency sites typically suck for a variety of reasons. They tend to be static affairs full of stilted language about proprietary methods and other chest beating nonsense. They also tend to sit idle for years before being swapped out, which is bad form for any company that needs to prove itself in digital media. According to The Denver Egotist, Crispin Porter + Bogusky isn't going to play that tired old game any …
We All Need Someone To Say, “You Are The Best”
Sean Cummins, CEO of CumminsNitro in Brisbane, Australia, has enjoyed a stellar week at Cannes, winning an unprecedented three Grand Prix (in Direct, PR and Cyber) for a single campaign--the "Best Job in the World" effort for Tourism Queensland. In related news, Dion Hughes of Persuasion thinks award shows are "crucial" for the ad biz. I don't share that sentiment, although I do see the truth in some of the driving …
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When Billionaires Get Real, It’s Time for Concern
Microsoft's Steve Ballmer was named Media Person of the Year at Cannes. But what he had to say at the awards ceremony was pure gloom and doom, not the kind of thing one might expect from a billionaire tech titan. According to the Guardian: Ballmer, speaking at the Cannes Lions International Advertising Festival, argued that traditional broadcast and print media would have to plan business models around a smaller …
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Kruse’s Ship Is Called “Brand Love”
Last August I flew to ATL to pitch a room full of high powered marketing execs on BFG's ability to deliver exceptional content and online brand experiences. Carol Kruse, VP of Global Interactive Marketing at Coke put that meeting together for us. Here she is at Cannes speaking about some of the things that matter to her and other Coca-Cola brand managers: [via Adweek's Real Time Cannes] …
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Tossing Digital And Traditional In The Air
Ad Age asked Zach Canfield, Director of Talent at Goodby Silverstein & Partners, what the hardest position is to fill today. Here's his answer: I'm constantly looking for people who have experience in all different media, not just print and TV, or not just interactive. Interactive is still new enough that there aren't a lot of people who have been doing it for a really long time, so there aren't a lot of great senior …
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Content Wears No Crown
Faris Yakob, chief technology strategist at McCann Erickson in New York just dethroned the King. I'm thinking it must take an agitated Englishman to do that... As the economics of cultural production continue to be radically decentralised, as more 'consumers' become 'producers' of content, content monetisation comes under the renewed threat of free. It's economically very difficult to compete with people who don't do …
