Bogusky Wigs Out

Agency sites typically suck for a variety of reasons. They tend to be static affairs full of stilted language about proprietary methods and other chest beating nonsense. They also tend to sit idle for years before being swapped out, which is bad form for any company that needs to prove itself in digital media.
According to The Denver Egotist, Crispin Porter + Bogusky isn’t going to play that tired old game any longer. The Boulder/Miami shop has launched a new site that Alex Bogusky describes as “a giant digital fishing net that gathers everything that’s relevant about us and our clients.”

Because the new design is a direct lift from Modernista’s original idea, The Egotist isn’t all that stoked:

In all honesty, they seem rather late to jump on this bandwagon–so the news is so-so exciting to us. For an agency that prides itself on its own PR, however, it’ll be a great way to get the word out and to follow what’s happening inside that giant circus tent.

I think any entity that’s willing to cede control of its message, in part or in whole, to the crowd is making quite a statement (about the value of fearlessness).



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.