Adpulp
Advertising News and Know-How
When you work in a creative field, you traffic in ideas. For a creative person in advertising, ideas are currency and like cash, fluid and hard to capture. Ideas are also something that people in advertising fight for, steal, glorify, and covet. The thing to know about ideas is they do not accrue value when they are out of circulation. Ideas are only valuable when they are brought to life, and for ideas to be …
Continue Reading about Need to Convince People? Stop Talking and Reach Consensus →
It's 2019 and people are finding their voice and claiming their power, particularly women of color. It's great to see. What is sickening to see is the federal government doing all it can to rip to shreds any law it can find that supports women or people of color. Sadly, these evil and corrosive behaviors are also found in corporate America. Sometimes, that's where the illest practices are incubated and …
Continue Reading about The Swoosh Gets Owned In This New Athlete-Led Takedown →
Is there anything more American than the hamburger? How about starting a company that makes hamburgers from plants, and taking the company public and the food industry by storm? Beyond Meat Inc., the company created by vegan Ethan Brown in 2009, raised nearly a quarter of a billion dollars to grow its line of plant-based meats, with shares rocketing in their public debut earlier this month. Proceeds of the …
Continue Reading about Meatless Monday Is Now Meatless Every Day c/o BYND →
Do you have three minutes to spare for another inspiring story from a brand? Only you can answer that. What I can say is this: Curious human beings have an infinite capacity for compelling stories. In fact, when the story is truly great and promoted properly, people will wait in line and fork over hard-earned money to be moved and entertained by its visual and audio impacts. WE INTERRUPT THIS BLOG POST WITH …
Continue Reading about AmLactin Introduces Two Tough Moms With Super Soft Skin →
Betabrand, the San Francisco-based clothing retailer has begun a new experiment to increase its brand awareness: making their store into the Bay Area's premiere live podcasting venue. On Thursdays the Betabrand store becomes a showplace for popular podcasters, some of whom have traveled from as far away as New York to take the stage and experience facetime with their …
Agency positioning is a lost art, along with long copy. Thankfully, both are currently being restored by Fallow Fields agency. Fallow Fields, unlike every other agency under the sun, has no more fucks to give. Let's dive into some of the best self-promo copy I've read in A LONG TIME... When you’re over 50, you just stop giving a fuck.That’s it. Zero fucks to give.The taste of corporate Kool-Aid makes you …
Continue Reading about How Not Giving A Fuck Makes All the Difference in the World →
I call Adpulp, "The Chronicle of Bright Ideas," because I'm a collector and admirer of smart thinking and elegant doing. After a long week with my head inside a strategy deck, I'm now choosing to unwind on Saturday morning by reflecting more deeply on three articles in my queue. 1- "Brand First" Is the Wrong Position Steve Bryant is a storytelling weirdo at Article Group. He makes a great point about the …
I like when brands act as canvases for their customers to make meaning. To me, that's how connections that lead to repeat transactions are made. Today, Vans is launching their latest brand campaign - Waffleheads - a series of videos about collectors, customizers and creatives that have truly turned Vans into a canvas for creative expression. These men and women are more than brand advocates or influencers—these …
Continue Reading about Canvas Shoes Are A Canvas for Creative Expression →
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