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Advertising News and Know-How
Spotify is a streaming media powerhouse. According to BusinessofApps, Spotify accounts for 30% of the total revenue generated by the recorded music industry, and 42% of the streaming market. The service was founded in Sweden in 2006. Today, Spotify has 217 monthly active users—100 million of these are Spotify Premium subscribers. Music lovers of every sort rely on Spotify to play the soundtrack to their lives …
Continue Reading about When You Are On Spotify, You’re In Your Own World →
The Googs wants to do no harm. But monopolies, by definition, do harm. And when it comes to delivering news to your digital doorstep, the Mountain View-based technology company has no equal. Last year, Google made $4.7 billion from its news products. The journalists who create that content deserve a cut of that $4.7 billion, said David Chavern, the president and chief executive of the News Media Alliance, …
Continue Reading about Thanks to Their Newsopoly, Google Is Minting Money →
Earlier this year, Volkswagen named Johannes Leonardo lead brand agency in the United States. “We are honored to be part of a team that will reclaim the soul and confidence of Volkswagen in order to inform a powerful future,” said Jan Jacobs, co-founder and chief creative officer at Johannes Leonardo. Now, we can see the power of VW's vision for the future and how their new agency is reaching back in time to …
Continue Reading about While Drifting in Darkness, VW Finds the Light →
Do you have friends who have a tough time splitting the bar or dinner bill? There's an App for that! Three Syllables: Venmo Me! According to the Los Angeles Times: Venmo, owned by PayPal, and Cash App, owned by Square, have surged in recent years, as cashless financial services moved into the mainstream. Some 40 million people use Venmo, and payments jumped by 73% to $21 billion in the first quarter of …
Agree or disagree? Communications technology, like all new technology, is neither good nor evil. I believe what we choose to do with technology is what matters. For instance, Facial Recognition Technology (FRT) can be used for the good of all, or it can be used by a draconian surveillance state to control a population. Last year, Brad Smith, the president of Microsoft, warned that the technology was too …
Continue Reading about The New Frontier In Privacy: Your Face →
How many times have you heard that agencies can no longer attract the best talent? If you're like me, you've heard it one too many times, which makes this story a smile-inducing moment. According to Lindsay Rittenhouse at Ad Age, The Flaming Lips frontman Wayne Coyne is joining Deeplocal as an experience designer. No, the band is not breaking up. The band is intrigued by what it can do with machines, …
Continue Reading about Wayne Coyne Joins Deeplocal As Experience Designer →
Advertising is not created in a vacuum. For advertising to work, a campaign must fit into the larger context of the customer's life. Say you want to sell designer jeans to 20-somethings...the customers' ability to pay the inflated prices will impact the results, thus the economy's health is always a factor in a campaign's success, even when there's no mention of it in the brief. Millennial Buying Power Not …
Continue Reading about Young Americans Can No Longer Afford The American Way of Life →
Salesforce is on a mission, and on a roll. The company occupies the tallest skyscraper in San Francisco, is working to end homelessness in the city, and now multi-billion dollar software company is refusing to provide its product to companies who sell high-powered assault weapons. Righteousness is in. And what the federal government refuses to do, or is incapable of doing, corporate America is increasingly …
Continue Reading about San Francisco CEOs Against The World →
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