Earlier this year, Volkswagen named Johannes Leonardo lead brand agency in the United States.
“We are honored to be part of a team that will reclaim the soul and confidence of Volkswagen in order to inform a powerful future,” said Jan Jacobs, co-founder and chief creative officer at Johannes Leonardo.
Now, we can see the power of VW’s vision for the future and how their new agency is reaching back in time to bring the message forward.
The following ad debuted during the NBA finals on Wednesday night.
Plugged In and Ready To Roll
Is America ready for VW’s new era in electric driving? I don’t know.
Is America ready for a reinvented VW Microbus? Definitely!
In related news, check out this magic bus, restored to celebrate Woodstock’s 50th Anniversary this summer.
The Summer of Love Restored
Like the Microbus, the VW Beetle is also a classic. In the following Owner Spotlight story, VW manages to tell a heartfelt story about the one person’s enduring love for her Beetle.
Kathleen Brooks was 21 years old in December of 1966 when she went to a Volkswagen dealer in Riverside, California, and left with a 1967 VW Beetle in ruby red, complete with white vinyl interior, upgraded exhaust and all of 53 horsepower. Total price: $2,300, with a loan of $28.87 per month.
In December 2016, Kathleen called a San Diego TV station with a question. Would they be interested in a story about a woman celebrating the 50th birthday of the only car she’s ever owned? They were – and so was Volkswagen.
To celebrate this special owner and her unique relationship with Annie, Volkswagen offered to restore Annie at its factory in Puebla, Mexico, where the last air-cooled Beetle was assembled in 2003. The result was more than anyone expected.