Robert/Boisen & Like-Minded, an advertising agency located in the heart of Copenhagen, Denmark sent us a neat Christmas message. Click to view …
Better Living Through Brewing Chemistry
St. Louis Post-Dsipatch has good news for those on wheat-free diets. Anheuser-Busch Cos. may not be a name normally associated with health-food products, but beginning Wednesday the brewer is joining the growing ranks of companies seeking to meet the needs of consumers on gluten-free diets. Anheuser-Busch will roll out the first nationally available sorghum beer, Redbridge, which will be available in specialty and …
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Just What Every Holding Company Wants
Wall Street Journal breaks down some of the numbers involved in Maurice Levy's Christmas gift to himself, his firm and a savvy group of Bostonians. Publicis Groupe SA's $1.3 billion acquisition of Digitas Inc., a Boston digital-marketing concern, will fill a major gap in the French ad-holding company's portfolio as it seeks to take advantage of the fast-growing Internet sector. Publicis agreed yesterday to pay $13.50 …
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Goodby Spinoff Wins German Car Account
Paul Venables of San Francisco independent Venables, Bell and Partners is feeling the rush right now. His agency just won the Audi account. The win defines his agency as big time. According to Adweek, Venables said, "Nothing legitimizes an agency like a car, and there's no better car to get than a prestigious German car." Meanwhile the 13-year incumbent, Havas-owned McKinney in Durham, N.C., bows out politely. Brad …
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IKEA One Ups The Carpool Concept
Global Cool reports on Ikea's attempt to strengthen its corporate culture while improving quality of life for its workers and their communities. IKEA staff will have no excuse for piling on the pounds over Christmas, as the Swedish homeware giant has bought each of its 9,000 UK employees a folding bike for Christmas. The Polish built Raleigh bikes, that retail at £139, are being dished out to encourage staff to leave …
Taking Truth Where The Teens (Supposedly) Are
Brandweek looks at the anti-smoking forces move into the social media space. The American Legacy Foundation's national smoking prevention campaign aimed at youth tackles social networking Web sites with the latest phase of the "Infect truth" campaign. Starting this week, materials like truth wallpaper, branded bumper stickers and even ads that can be affixed onto the backs of cockroaches (fake ones, of course) are …
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Football In Springtime. On ESPN. Isn’t Synergy Great?
WSJ reports on a media company's investment in the product it covers. ESPN acquired national TV rights to the Arena Football League on Tuesday and also will have a minority stake in the 19-team indoor league. The network will have a regular Monday night slot in which it will televise 14 games from March through June. The ArenaBowl title game in New Orleans will be July 29 on ABC, which also will show two regional …
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Buy Google’s Airtime (If You Can)
Market Watch picks up on a possible rough spot for Google as they seek to push beyond online ad revenue (their bread and butter). Google Inc.'s nascent radio advertisement business, known as Google Audio, has run into an unexpected snag: it seems Google doesn't have access to enough radio airtime for would-be advertisers to thoroughly test out the initiative, an analyst said Monday. Several news reports Monday …
