Goodby Spinoff Wins German Car Account

Paul Venables of San Francisco independent Venables, Bell and Partners is feeling the rush right now. His agency just won the Audi account.
The win defines his agency as big time.
According to Adweek, Venables said, “Nothing legitimizes an agency like a car, and there’s no better car to get than a prestigious German car.”

Meanwhile the 13-year incumbent, Havas-owned McKinney in Durham, N.C., bows out politely. Brad Brinegar, chairman and CEO of McKinney, said, “When McKinney won the account in 1993, Audi was on its way to being pulled from the American market. Since then, we have helped [Audi] rebound to become one of the premier brands in its category, growing 12 of the past 13 years. We wish the very best to the many friends that we made at Audi.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.