IKEA One Ups The Carpool Concept

Global Cool reports on Ikea’s attempt to strengthen its corporate culture while improving quality of life for its workers and their communities.

IKEA staff will have no excuse for piling on the pounds over Christmas, as the Swedish homeware giant has bought each of its 9,000 UK employees a folding bike for Christmas.
The Polish built Raleigh bikes, that retail at £139, are being dished out to encourage staff to leave their cars at home when commuting to the stores in which they work.
In a further effort to deter car use, IKEA will be offering their staff a 15% subsidy on public transport tickets.
IKEA UK manager Peter Hogsted said: “We want to create a better everyday life for the many, and do what we can to make greener living possible. This is both for our co-workers, as well as our millions of customers.
“The bike is a fun present but there is a serious message. We all have a responsibility to do what we can to protect the environment.”
Surprisingly only 13 of the bikes that were handed out last Friday have so far turned up on eBay.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.