Just What Every Holding Company Wants

Wall Street Journal breaks down some of the numbers involved in Maurice Levy’s Christmas gift to himself, his firm and a savvy group of Bostonians.

Publicis Groupe SA’s $1.3 billion acquisition of Digitas Inc., a Boston digital-marketing concern, will fill a major gap in the French ad-holding company’s portfolio as it seeks to take advantage of the fast-growing Internet sector.
Publicis agreed yesterday to pay $13.50 a share for the company, a 24% premium to Digitas’s stock price on Dec. 19. Digitas’s shares were up 22%, or $2.42, at $13.35 as of 4 p.m. in Nasdaq Stock Market composite trading yesterday.
Digitas is one of the biggest digital-marketing concerns, and its financial performance reflects the sector’s growth: The company reported a 36% increase in revenue for the first nine months of this year. Net income rose 13%.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.