Just What Every Holding Company Wants

Wall Street Journal breaks down some of the numbers involved in Maurice Levy’s Christmas gift to himself, his firm and a savvy group of Bostonians.

Publicis Groupe SA’s $1.3 billion acquisition of Digitas Inc., a Boston digital-marketing concern, will fill a major gap in the French ad-holding company’s portfolio as it seeks to take advantage of the fast-growing Internet sector.
Publicis agreed yesterday to pay $13.50 a share for the company, a 24% premium to Digitas’s stock price on Dec. 19. Digitas’s shares were up 22%, or $2.42, at $13.35 as of 4 p.m. in Nasdaq Stock Market composite trading yesterday.
Digitas is one of the biggest digital-marketing concerns, and its financial performance reflects the sector’s growth: The company reported a 36% increase in revenue for the first nine months of this year. Net income rose 13%.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.