Better Living Through Brewing Chemistry

St. Louis Post-Dsipatch has good news for those on wheat-free diets.

Anheuser-Busch Cos. may not be a name normally associated with health-food products, but beginning Wednesday the brewer is joining the growing ranks of companies seeking to meet the needs of consumers on gluten-free diets.
Anheuser-Busch will roll out the first nationally available sorghum beer, Redbridge, which will be available in specialty and certain grocery stores that carry organic and health foods as well as certain restaurants. Although sorghum is a grain, it does not contain the protein gluten that is found in wheat, rye and barley.
Redbridge, brewed in Merrimack, N.H., contains 4.8 percent alcohol per 12 ounce serving and is available only in bottles. The suggested retail price of a six-pack is $7.99.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.