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With A Nod To Shepard Fairey
People love to bust on McDonald's. There's a long history of activism against the global burger dispenser. Ronald McHummer, the latest comer adds a subversive twist to their protest—a make your own McD's sign game. Here's why they're bothering: McDonald's often emphasizes its "long-standing global commitment to environmental protection and leadership." So why did they give away 42 million toy Hummers in Happy Meals? …
Ahm-SAH-leh
Amsale Aberra, a 52-year-old couture wedding gown designer -- and a native of Ethiopia -- is the new spokesperson for the MKX, Lincoln's first entry in the compact crossover wagon market. According to The Wall Street Journal (paid sub. req.), Ms. Aberra's New York-based wedding- and evening-dress house, claims annual sales of about $30 million. The Amsale label is in the same league as Vera Wang, another high-end …
Pytka To Direct Consumer Generated Spot
According to Ad Age, Joe Pytka--the most famous commerical director on earth--will deign to direct a spot conceived by a consumer of NFL football. Gino Bona of Portsmouth, N.H., is the winner of the NFL's promotion that gave fans the opportunity to determine one of the league's 30-second spots that will run next month in Super Bowl XLI. Mr. Bona, who works as a sales director at the Garrand & Co. marketing firm in …
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Iowa Journalists Delve Into Marketing Services Business
The Wall Street Journal (paid sub. req.) looks at one prominent media company's scramble to become a player in marketing services. Meredith Corp., whose magazine titles include Better Homes and Gardens, Family Circle and Ladies' Home Journal, is spending an undisclosed sum to acquire Los Angeles-based digital-ad agency Genex and Arlington, Va., word-of-mouth-marketing firm New Media Strategies. The acquisitions …
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Class In Pocket
Engadget is all over the MacWorld story of the day/year--the June 2007 release of Apple's new iPhone. As expected, it's a beautifully designed device. It features a 3.5-inch screen, and the highest resolution screen Apple has ever shipped, 160ppi. Other features include a built in 2 megapixel camera, speaker, mic input, and an iPod connector. It works with any IMAP or POP3 email service. iPhone's mobile browser runs …
The $10,000,000 Dollar Widget
David Utter, a staff writer for Web Pro News, looks at another Web 2.0 acquisition by Yahoo. Bix. Flickr. Delicious. Upcoming.org. Webjay. Konfabulator. Jumpcut. SearchFox. They all have something in common with MyBlogLog: a big check from Yahoo in exchange for the companies. MyBlogLog is a social network that lives on blogs, mostly. Many sites, like Scott Karp's Publishing 2.0, display a MyBlogLog widget that shows …
Realtors Ask Americans To Buy Real Estate
Market Watch reports on a professional association's attempt to use millions of dollars in advertising expenditures to overcome prevailing economic trends. The National Association of Realtors is launching a $40 million advertising campaign to encourage Americans to buy houses amid the ongoing housing slump. The Realtors' campaign includes $26 million in television advertising, about double what the group spent in …
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