The $10,000,000 Dollar Widget

David Utter, a staff writer for Web Pro News, looks at another Web 2.0 acquisition by Yahoo.

Bix. Flickr. Delicious. Webjay. Konfabulator. Jumpcut. SearchFox. They all have something in common with MyBlogLog: a big check from Yahoo in exchange for the companies.
MyBlogLog is a social network that lives on blogs, mostly. Many sites, like Scott Karp’s Publishing 2.0, display a MyBlogLog widget that shows the names and pictures of recent member visitors.
For Yahoo, the question that will need to be answered is what to do with MyBlogLog and all of their other little purchases. Will Yahoo emerge from 2007 as a mobile powerhouse with tons of tightly integrated social media technology?



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.