Apple Ignores Trademark Law


Associated Press reports that Cisco is not taking Apple’s new iPhone announcement well.
Nor should they. Cisco has owned the rights since 2000 (note the circle R in the graphic above).

Three weeks ago, Cisco’s Linksys division put the trademark to use, releasing an Internet phone called “iPhone” that uses the increasingly popular Voice over Internet Protocol, or VoIP.
Cisco said Tuesday it had been negotiating for several years with Apple over a licensing agreement but that Apple lawyers had not signed and returned the final contract.
“Cisco entered into negotiations with Apple in good faith after Apple repeatedly asked permission to use Cisco’s iPhone name,” said Mark Chandler, Cisco senior vice president and general counsel, in a statement. “There is no doubt that Apple’s new phone is very exciting, but they should not be using our trademark without our permission.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.