Pytka To Direct Consumer Generated Spot

According to Ad Age, Joe Pytka–the most famous commerical director on earth–will deign to direct a spot conceived by a consumer of NFL football.

Gino Bona of Portsmouth, N.H., is the winner of the NFL’s promotion that gave fans the opportunity to determine one of the league’s 30-second spots that will run next month in Super Bowl XLI.
Mr. Bona, who works as a sales director at the Garrand & Co. marketing firm in Portland, Maine, traveled to Giants Stadium in East Rutherford, N.J., in November to pitch his idea to a panel of judges. Under the tagline “It’s hard for us, too,” Mr. Bona’s idea described several scenes of fans’ reactions as the Super Bowl comes to an end. After the game, fans pay season-long bar tabs and console one another as they struggle with the fact that there will be no more NFL games for another seven months.

The NFL received more than 1,700 submissions by fans for the promotion. It was backed by a national TV spot from GMR Marketing that first aired Nov. 5.
Mr. Bona will be flown to Los Angeles next week to be on the set for the commercial. He also receives a prize package that includes airfare to South Florida for himself and a guest — along with two tickets to Super Bowl XLI.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.