With A Nod To Shepard Fairey

People love to bust on McDonald’s. There’s a long history of activism against the global burger dispenser. Ronald McHummer, the latest comer adds a subversive twist to their protest—a make your own McD’s sign game.
Here’s why they’re bothering:

McDonald’s often emphasizes its “long-standing global commitment to environmental protection and leadership.” So why did they give away 42 million toy Hummers in Happy Meals? The fast-food chain that helped make our kids the fattest on Earth cut a deal with General Motors to sell future car buyers on the fun of driving a supersized, smog-spewing, gas-guzzling SUV originally built for the military. Use the Ronald McHummer Sign-O-Matic™ to say what you think of this misguided marketing marriage.

Yep, a promotion gone wrong. I hate when that happens.
[via Jetpacks]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.