Fortune is featuring an in-depth look at Second Life. They really have no choice, given the way big business is foaming over the site's potential. "The 3-D Internet may at first appear to be eye candy," CEO Sam Palmisano writes in an e-mail interview, "but don't get hung up on how frivolous some of its initial uses may seem." He calls 3-D realms such as Second Life the "next phase of the Internet's evolution" and …
You Can’t Spin The Weather
ExxonMobil spent approximately $16 million between 1998 and 2005 on 43 organizations that have cast doubt on the reality of human-caused global warming. Funding ranged from $30,000 for the group Africa Fighting Malaria to $1.6 million to the American Enterprise Institute, a pro-business think tank in Washington. Deborah Zabarenko, Environment Correspondent for Reuters, sees a parallel between the energy company's aim …
Education Is A Cause Worth Campaigning For
Publicis/New York is encouraging high school students to take the steps necessary to attend college. According to the press release, the KnowHow2GO campaign primarily targets low-income students in grades 8 to 10, and secondarily, their parents and adult influencers. Research conducted for the campaign showed that low-income and first-generation students have high aspirations for college, but do not have clear …
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Enroll In The Viral Learning Center Today!
[via Spike Jones] …
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McBride Wants His Bosses To Fund A New Venture
Ad Age looks at the ambitions (and restlessness) of some prominent creative men on the West Coast. Lee Clow's heir apparent, Chuck McBride, is putting the finishing touches on what could be his greatest work: a breakaway from TBWA/Chiat/Day to form a creative supergroup. Mr. McBride is negotiating with Omnicom Group to back a hotshop comprising four superstar ad execs, including his former creative partner on Nike …
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Loch Ness Is 754 Feet Deep
I hadn't seen the 60-second version of this Toyota Tacoma commercial unitl now. At this length the spot is allowed to build a bit before Nessie emerges from the depths. …
Profit Or Perish: The Reality of A Held Company
According to Ad Age, Interpublic and OneSeven have severed ties. OneSeven is the agency made up of the Saatchi 17--the group of General Mills account people and creatives who followed Mike Burns out the door at Saatchi in February 2005. The agency's clients include: ConAgra's Hebrew National; Gorton's seafood; McGraw-Hill's BusinessWeek; Dun & Bradstreet; and Unicef. The agency was not profitable, according to a …
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Another Dirty Trick
The New York Times is giving out some valuable consumer advise in an article titled, "Don’t Call. Don’t Write. Let Me Be." Whatever you do, do not respond to an unsolicited e-mail message when it gives you the option to opt out of receiving more e-mail. That is a trick used by spammers to confirm they hit a live address. Once that happens, your address goes to a prime list and is sold to other spammers. You may even …
