According to Ad Age, Interpublic and OneSeven have severed ties.
OneSeven is the agency made up of the Saatchi 17–the group of General Mills account people and creatives who followed Mike Burns out the door at Saatchi in February 2005.
The agency’s clients include: ConAgra’s Hebrew National; Gorton’s seafood; McGraw-Hill’s BusinessWeek; Dun & Bradstreet; and Unicef.
The agency was not profitable, according to a knowledgeable executive, which led to Interpublic’s decision. Mr. Burns would not comment directly on financial matters, but said, “Our business scale did not make sense for a multinational, multibillion-dollar holding company, but our focus makes sense for our client partners.”
