Loch Ness Is 754 Feet Deep

I hadn’t seen the 60-second version of this Toyota Tacoma commercial unitl now. At this length the spot is allowed to build a bit before Nessie emerges from the depths.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.