Loch Ness Is 754 Feet Deep

I hadn’t seen the 60-second version of this Toyota Tacoma commercial unitl now. At this length the spot is allowed to build a bit before Nessie emerges from the depths.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.