McBride Wants His Bosses To Fund A New Venture

Ad Age looks at the ambitions (and restlessness) of some prominent creative men on the West Coast.

Lee Clow’s heir apparent, Chuck McBride, is putting the finishing touches on what could be his greatest work: a breakaway from TBWA/Chiat/Day to form a creative supergroup.
Mr. McBride is negotiating with Omnicom Group to back a hotshop comprising four superstar ad execs, including his former creative partner on Nike at Wieden, Hal Curtis. Brad Harrington, co-president at WPP Group’s Cole & Weber United, Seattle and Alex Wipperfurth, president of Plan B (recently renamed Dial House), San Francisco, are the other two under consideration.
The agency is expected to focus on branded entertainment as well as interactive, design and other elements at the front of the creative process.

Given that I don’t breathe the rarefied air that these gents breathe, it’s hard for me to assess the rightness of this move. I can say that being Lee Clow’s heir apparent is at once bone-chilling and incredibly flattering.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.