Adpulp
Advertising News and Know-How
By David Burn
Chicago Sun Times advertising writer Lewis Lazare had lunch last week with Juan Carlos Ortiz, co-president of Leo Burnett and Arc North America. Ortiz, 39, has been with Burnett for 17 years, running the conglomerate's Bogota, Columbia shop before taking over Burnett's Latin American operations. According to Lazare, Ortiz now shares an office on West Wacker Drive with Rich Stoddart, Burnett's other co-president. …
Continue Reading about Latin Leader Wants To Make Leo Burnett Sexy →
By David Burn
"Give me your tired, your poor, your huddled engineers yearning to code.” -Naval Ravikant Om Malik looks at HitForge, a new San Francisco-based outfit with a unique twist on the incubator model. HitForge is an entrepreneur cooperative composed of independent small teams, where people can apply with their ideas, join the team, and see their idea go from idea to product in a few weeks, largely with help of an offshore …
By David Burn
Out-of-home advertising is exploding in India, according to The Wall Street Journal (paid sub. req.). Billboard after billboard, sometimes overlapping, pitch everything from Unilever face cream to Fidelity mutual funds to Samsung televisions and the latest Bollywood blockbuster, "Shakalaka Boom Boom." As the economy booms, the billboard business is taking off, climbing more than 40% to 9.78 billion rupees ($239.9 …
By David Burn
Treehugger points to a neat idea from Dole Organic. Organic banana consumers can learn more about the farms, and the people who work the farms where their produce was grown, by entering a three-digit code at Dole's website. One of the best things any marketer can do today is find the stories inside the brand that are waiting to be told, and then tell them in a compelling way. Dole's site lacks the kind of WOW factor …
Continue Reading about Producer 776: Don Pedro Farm, La Guajira, Colombia →
By David Burn
Do you ever wonder why ad people show up for work everyday? Is it for the money? Or are we driven to make a contribution to the culture, however small? This L.A. Times story looks at another industry, one we need not ask such philosophical questions of. A report released Tuesday shows that Wall Street's elite are making more money than ever, with the 25 highest-paid hedge-fund managers averaging $570 million in …
By David Burn
The Wall Street Journal (paid sub. req.) is reporting on reality TV kingpin Mark Burnett's latest foray on the interwebs. MySpace.com and reality show producer Mark Burnett said today they will produce a political reality show that will appear on the social-networking site and also seek a network television slot. Dubbed "Independent," the reality series pits would-be politicians in a competition for a $1 million …
By David Burn
Venture capitalist, Fred Wilson, explains his firm's latest investment and the business opportunity in internet radio. Streaming radio is very popular already. A recent comScore study reported the cumulative monthly audience of the top four online radio networks at 6.2mm US listeners. If you include all internet radio, that number is certainly well over 10mm montly listeners and could be larger than the subscriber …
By David Burn
Goodby, Silverstein & Partners' hometown newspaper took a look at how the agency is busy transforming itself for the digital age. The story says the founders worried that their best days were behind them, but two years ago took steps to alter the agency's course. Goodby, 55, a Harvard graduate who describes himself on his office nameplate as co-founder, informal psychiatrist and father, said he had a career epiphany …
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