Adpulp
Advertising News and Know-How
By David Burn
Bill Tancer, general manager of global research at Hitwise, published a piece on particiaption levels on Web 2.0 sites in Time earlier this week. The latest data on Internet participation reveals that only a very small percentage of Internet activity is related to users creating and publishing content. The 80/20 rule, also known as the Pareto Principle, states that 80% of all consequences stem from 20% of the causes. …
Continue Reading about Passive Users On Participatory Sites →
By David Burn
MySpace China is online. According to Associated Press, a beta version of the site launched today. MySpace China is a Chinese-owned company with backing from MySpace Inc., the IDG venture capital firm and a Chinese investment fund, the company said. The strategy of having a Chinese company operate the service follows the approach of Yahoo Inc., eBay Inc. and other Internet competitors that have turned to local …
By David Burn
The New York Times is interested, as is the larger newspaper industry, in the various ideas being brought to bare in Philadelphia, care of high profile ad man turned newspaper publisher, Brian P. Tierney. Starting next week, The Philadelphia Inquirer will run a new column called PhillyInc., written by Inquirer reporters and editors, on the first page of its business section. What is unusual is that the column will be …
Continue Reading about PhillyInc. Brought To You By Citizens Bank →
By David Burn
Glam.com, with lead articles like "How to Get Bouncy Curls," "Who Should Prince William Date Now?" and "Chatting with Nanette Lepore" is the second most visited community website by women, after iVillage. According to The Wall Street Journal (paid sub. req.) Glam Media is a favorite of online media buyers. Glam Media is one of several emerging Web networks that offers advertisers the chance to run narrowly targeted …
By David Burn
Top 10 lists make geat memes. And it seems Charlie O'Donnell has given birth to a new one--Top Ten Reasons Why Web 2.0 Sucks. I'd like to share my favorite three of his 10 points here: 4. Web 2.0 is a conversational vacuum. I'll prove it. Unless you live in the Valley, walk outside your door and try to find a Twitter user... You've got six hours. Go. Trust me, we're talking to ourselves. (Don't get me wrong... I …
By David Burn
Bud.tv lowered their expectations earlier this week, but in other corners of the interweb people are busy raising the bar on their video projects. photo of iJustine courtesy of Laughing Squid's Scott Beale Justin.tv is the live videostream of Justin Kan, a 23-year-old web entrepreneur in San Francisco. He coined the term “lifecasting” to describe his video acts of hyper realism. Justin wears a video cam strapped to …
Continue Reading about Cybernetic Organisms To Become Commonplace →
By David Burn
Chicago Sun Times advertising writer Lewis Lazare had lunch last week with Juan Carlos Ortiz, co-president of Leo Burnett and Arc North America. Ortiz, 39, has been with Burnett for 17 years, running the conglomerate's Bogota, Columbia shop before taking over Burnett's Latin American operations. According to Lazare, Ortiz now shares an office on West Wacker Drive with Rich Stoddart, Burnett's other co-president. …
Continue Reading about Latin Leader Wants To Make Leo Burnett Sexy →
By David Burn
"Give me your tired, your poor, your huddled engineers yearning to code.” -Naval Ravikant Om Malik looks at HitForge, a new San Francisco-based outfit with a unique twist on the incubator model. HitForge is an entrepreneur cooperative composed of independent small teams, where people can apply with their ideas, join the team, and see their idea go from idea to product in a few weeks, largely with help of an offshore …
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