The Wall Street Journal (paid sub. req.) is reporting on moves being made by local TV stations to build their brands online. TV stations have suffered body blows from the Web. Lucrative 11 p.m. newscasts are sinking in the ratings as more viewers go to the Internet for cable channels to get weather and sports information. While newspapers have had success building heavily trafficked Web sites, "people still don't …
W+K’s Record Company
I know I already made one post about Wieden + Kennedy today, so I'll have to beg your forgiveness for this one. According to the agency's Wikipedia entry: In 2003, Wieden+Kennedy created W+K TokyoLab, a record label and creative workshop based out of the agency's Tokyo office. Since 2003, W+K TokyoLab has released CD/DVD titles that combine music, graphics, and film. TokyoLab's current roster features local hip-hop …
Twitter Resistance
View Sarah L's eight-panel cartoon in its entirety. [via Micropersuasion] …
W+K’s Webula
Wieden + Kennedy launched a new agency website last Monday. Interestingly, the new site comes on the heels of Nike's claim that the agency is not web savvy enough to get the job done for them. Son Volt at W+K, Portland, 3/29/07 I haven't spent much time with the site, as I just found out about it this morning thanks to Adfreak. But one thing that hit me right away is the site's bloggregator, which imports blog …
Rare Method Comes To America
Rare Method, an Alberta-based interactive agency has its eyes (and hands) on the West. In the first move of a larger regional strategy, the firm acquired Blain Olsen White Gurr, Salt Lake City's 12-year-old high tech B2B shop (and the agency where I got my start). “This deal is an important step in our plan to increase our presence in the western United States through strategic acquisitions,” explains Rare Method …
How Do You Like Them Apples?
Apple ran a full page ad in The Wall Street Journal, The New York Times and USA Today on Monday celebrating its 100 millionth iPod sale. WSJ (paid sub. req.) has the details and some perspective on this achievment: Consumers have embraced the iPod, which went on sale in November 2001, far more quickly than they did Sony Corp.'s Walkman, the pioneering cassette player and headphones introduced in 1979 that changed how …
Serve The Customer First
Today, Tom Asacker digs deep in his sandbox for fundamental truths. What's your understanding of marketing? How do you define it? Here's the latest definition from the American Marketing Association: "Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its …
Hearst Plans To Meet Their Consumers On Fox
Ad Age spoke to Hearst Magazines Editorial Director Ellen Levine about the publisher's new partnership with Fox Television Studios. The development deal includes two initial webisode projects inspired by CosmoGirl and Popular Mechanics. "We're not going out there and saying, 'We're going to have a one-hour magazine show,'" Ms. Levine said. "We're going to create material for new platforms, not take previously …
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