Houtlust kindly shares a new Greenpeace ad from TBWA\Hunt\Lascaris, Johannesburg (where it's coming up on winter). …
Continue Reading about Winter, You’ll Miss It When It’s Gone →
By David Burn
Houtlust kindly shares a new Greenpeace ad from TBWA\Hunt\Lascaris, Johannesburg (where it's coming up on winter). …
Continue Reading about Winter, You’ll Miss It When It’s Gone →
By David Burn
You know that old "Advertising is dead" meme? It's baaaaaack. Paul McEnany of Hee Haw Marketing typed up the following: So maybe it's time we just stop calling what we do advertising. What it is now is much too personal to be so shorted with that brand of commercial artistry. When before we were segmented and massified at the same time, today we are increasingly individualized, personalized, and magnified. 10 years …
Continue Reading about The Word “Advertising” Is Under Attack →
By David Burn
The New York Times looks today at Sharp Electronics Corporation, one of the biggest makers of rooftop solar panels. The article addresses Sharp's California-specific marketing initiatives. In a bit of a twist for the solar industry, RiechesBaird, the ad agency Sharp hired in July, tabled their original plan to push the virtues of Sharp systems among installers, builders and distributors. Instead, they embarked on …
Continue Reading about The Sun’s Gonna Shine In My Backdoor Someday →
By David Burn
Austinist interviewed author, scholar and documentarian, Douglas Rushkoff, in advance of his 7:30 pm talk this evening that will certainly be attended by various UT ad progam students and GSD+M employees, among other cultural sponges. This is the topic he plans to address: I'm hoping to address how we miss the opportunities offered to us by new media, how we've come to accept social constructions as given …
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By David Burn
USA Today reporter, Jefferson Graham, wonders if Randy Falco, a seasoned TV exec who became CEO of AOL last November, is running the once-dominant online service as a TV network? "When we first came here, I thought this business wasn't that different from the other businesses I've run," he said in an interview with USA TODAY. "It's a pipeline business." His TV experience taught him that new shows bring in new viewers …
By David Burn
Duncan J. Watts, a professor of sociology at Columbia University, along with collaborators Matthew Salganik and Peter Dodd are conducting a Web-based experiment in predictability and consumer preference (for music) at MusicLab.Columbia.edu. On Sunday, conclusions from their data was spread far and wide via the New York Times Magazine. Recent research suggests that reliable hit prediction is impossible no matter how …
By David Burn
Miles Beckett, Greg Goodfried and Mesh Flinders are far from household names, but they're interweb creation--Bree, a.k.a. LoneyGirl15--is another matter entirely. Now the the creative team is trading on their LonelyGirl15 success. They've signed a deal with the social networking site Bebo.com to create a second interactive drama--KateModern--told in short, seemingly homemade video clips. According to Los Angeles …
By David Burn
The Wall Street Journal's (paid sub. req.) lead says it all, "Goodbye, Wal-Mart. Hello, Kmart." Just months after the punishing loss of the Arkansas-based retail behemoth, and the sordid affairs that led to it, Howard Draft's agency is back in business. Kmart, a unit of Sears Holdings, chose the Interpublic Group agency because of the shop's skills in "analytics" and "customer insights," says Maureen McGuire, chief …
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