Is Video The Net’s Best Offering?

MySpace is fast becoming VideoSpace.
According to The Wall Street Journal (paid sub. req.), The News Corp-owned site seeks to “aggressively expand its video offerings and grow from its social-networking roots into a popular culture and lifestyle portal.”
The content will cover music, celebrities, action sports and other topics that MySpace executives say its community is already talking about. This round of deals is just the beginning, says Jeff Berman, general manager of video at MySpace. “There are thousands and thousands of micro communities on MySpace. We’re trying to provide something for everyone,” he says.
MySpace video channels will include content from National Geographic, the New York Times Co., Studio411, Reuters, the Animation Show, the Daily Reel, Expert Village, News Corp. unit IGN Entertainment, Kush TV, LX.TV, Ripe TV, Octane TV, Flow, Young Hollywood and, created by the founders of Vice Magazine.
MySpace is currently the second most popular video destination on the interweb, behind Google’s YouTube.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.